1961 Fiat 1300-1500

Then came the Italians


Without a doubt, 1961 was one of the most prolific years, maybe the most prolific, for totally new cars.

In this multi-part series, I cover this incredible year of automotive history, moving from region to region.

Part two covers Italy, where one new model helped define 60s; chic while another was technically innovative — but stylistically challenged.

Fiat 1300/1500

Another clone of the Chevrolet Corvair styling, the Fiat 1300/1500 is one of those instantly recognisable Sixties chic designs. 

Twin headlights, spirited performance, great handling and front disc brakes meant it was exceptional value for money in Europe. 

Writing in the March 1962 edition of British Motorsport magazine, Bill Body extolled its virtues, saying that “it is the poor man’s (Lancia) Flavia, except that it out-accelerates this costly Lancia. 

“The Fiat 1500, refined, fully-equipped and sensibly priced, is a genuine 90mph family saloon. 

“Indeed, it is faster and out-accelerates such cars as the Series III Sunbeam Rapier and gallops away from Peugeots and similar saloons, as well as disposing of sports MG Midgets and Austin-Healey Sprites.”

Car buyers flocked to this car. 

Nearly 2 million were sold. 

Lancia Flavia

The Lancia Flavia was Italy’s first front-wheel drive automobile. 

First shown at the Turin Motor Show on November 3, 1960, it started production in early 1961.

The technical advances did not stop with front-wheel drive. 

A transverse, leaf spring front suspension sat beneath a 1.5-litre petrol, fuel-injected “boxer” four-cylinder engine. 

Four-wheel power disc brakes were a revelation — even in Italy.

As a medium-sized semi-luxury car, the Lancia was pitched at the same European market occupied by the Fiat 1800/2300 and Peugeot 404.

What kept sales low was its unresolved styling and subdued performance. 

The bug-eyed front end and plain rear flanks did not convey refinement while the 78bhp engine struggled under the weight of the car. 

It was later boosted to 1.8 and then 2.0 litres.

A Pininfarina designed coupe and convertible were launched at the Turin show in November, 1961 for the 1962 model year. 

Both miss the cut for this story, but their Ferrari-esque shapes show the elegance that could have been achieved for the sedan.

Once the second largest car maker in Italy, Lancia struggled financially and was taken over by Fiat in 1969. 

The brand’s fate within the Stellantis conglomerate is unknown.

David Burrell is the editor of


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  1. It was a big year for Alfa Romeo too. Their Giulietta was the performance star with its twin-cam 1290cc motor, slightly canted over under the bonnet. Many of them ended up on racing circuits, usually knocking off the Volvo 444 and 544 of the era.

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