A nervous Ford has revealed photos and details of its new Ranger utility.
Nervous because the current Ranger has been a phenomenal success, while the car buying public can be such a fickle mob, jumping from brand to brand and model to model — in the blink of an eye.
One might have expected a hybrid version at least, given the demands of global warming, but Ford probably wants to establish the new model before it does anything even vaguely radical.
So choice of motivation at this stage, is diesel, diesel, or you guessed it — diesel.
There’s a 3.0-litre V6 and or two four cylinder units that carry over from the current model — with either one or two turbochargers.
Ford reveals customer input was a key element in the development of the new model.
It spent a lot of time with pick-up owners around the globe, conducting more than 5000 interviews and dozens of customer workshops to understand how customers used their pick-ups and what they wanted and expected.
Visually, new Ranger falls into line with Ford’s global design DNA, with the bold, confident, take no prisoners look that buyers demand.
It features a defined new grille and signature C-shaped headlight treatment at the front, while a subtle shoulder line down the sides incorporates bolder wheel-arches that gives the ute a sure-footed stance.
At the back, the tail lights are designed in harmony with the signature graphics on the front.
Inside, the cabin is more car-like, with premium soft-touch materials and a prominent portrait-style touchscreen with Ford’s signature SYNC 4connectivity and entertainment system.
The screen is 10.1 or 12.0-inches in size, depending on grade, complementing the fully digital instrument panel
“Customers told us the Ranger needs to look tough and needs to inspire confidence,” chief designer Max Tran said.
“They were very clear in what Ranger should be, both in the way it looks, and the way it makes them feel.”
While it’s billed as “new generation” Ranger, Ford has avoided referring to the vehicle as all-new — because it isn’t.
The chassis and suspension have been upgraded, with a 50mm longer wheelbase and 50mm wider track.
The wider track allows for a wider tub which in turn means operators will be able to slide a full pallet into the back.
A hydro-formed front-end structure creates more space in the engine bay for the new V6 and helps future-proof the Ranger for “other propulsion technologies”.
That might be a hybrid after all, maybe even an electric Ranger to go with the electric Mach-E SUV (sorry, Mustang).
It also allows more airflow to the radiator, which helps keep running temperatures down when towing or carrying heavy loads.