Hyundai has unveiled a bold new seventh-generation Grandeur.
You remember the Grandeur, right? It was the company’s first foray into the luxury market here in Australia.
Launched in 1999, it met with mixed reviews, let down mainly by its incredibly soft, floaty American-style suspension.
You have to remember that back then Hyundai did not enjoy anywhere near the same status as it does now.
The launch follows close on the heels of last year’s Heritage Series Grandeur, a reinterpretation of the first 1986 model, with an all-electric car drivetrain.
The all-new model comes six years after the sixth generation launched in 2016.
Seventh-generation Grandeur has evolved into a model with a new level of refinement and sophistication, full of innovative design cues and high-tech details, which reflects the great transformation happening in the mobility sector without losing sight of the model’s tremendous heritage.
And get this, it’s defined by a Seamless Horizon Lamp inspired by the first light of dawn, accentuating the model’s wide stance and harmonising with its parametric jewel grill.
The ‘Seamless Horizon’ design is also applied to the signature combination lamp that spans the taut rear end, emphasizing the model’s slim yet confident stance.
On the sleekly styled interior surfaces, designers applied real wood, aluminum and naturally dyed Napa leather quilted in a traditional Korean pattern to provide further differentiation and refinement.
The steering wheel was also inspired by the single-spoke design of the first-generation Grandeur and reborn in its current form by integrating and rearranging controls to provide a more optimized layout for the driver.
With the gear knob moved to the steering wheel, the console space provides neat and clean storage conveniences and wireless charging tailored for diverse customer lifestyles and connectivity needs.
No mentions of motivation, but we understand it will be offered with a mix of four and six cylinder petrol and hybrid petrol-electric powertrains, as well as a 2.2-litre four cylinder turbo-diesel.
Sadly, we’re unlikely to see Grandeur here. The Genesis G70 luxury sedan fills that role.
“The seventh-generation Grandeur expresses our respect for the past and commitment to move on to the future,” Executive Vice President and Head of Hyundai Design Center, SangYup Lee, said.
“We are creating a new standard for the premium sedan market through emotive design and a refined customer experience.”
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