It comes as no surprise that over a third of motorists have no idea how to use the tech in their cars.
In fact, a great many drivers don’t seem to know how to even pair their phone, to take advantage of hands-free operation.
Most late model cars now come with Bluetooth, yet we continue to see drivers flaunting the law and talking on their handheld devices.
That’s the feedback from a study carried out by The British Motor Show.
Advanced Driver Assistance Systems (ADAS) and hi-tech infotainment platforms are arguably the biggest advances in car technology over the past decade.
But 35 per cent of motorists have no idea how to use them properly, with 20 per cent of drivers saying they use less than half the tech in their cars and a further 10 per cent saying they understood only a fraction — they simply drive it.
One of the main issues appears to be with a lack of explanation when customers buy vehicles, with 71 per cent of drivers saying that they felt not enough information about the in-car tech was provided by the dealers.
A worrying 25 per cent of car owners said they were given no information whatsoever about what tech was on their cars and how they should use it.
The British Motor show wants to set itself apart from other international shows with a focus on cutting edge technology.
And the survey shows that educational sessions in technology are needed more than ever.
“Pioneering tech will play a huge part at The British Motor Show 2020,” CEO Andy Entwistle said.
“We’ll have the innovators of the past, present and future all together in one location and provide show visitors with the opportunity to immerse themselves in all of the latest and greatest tech that the car industry has to offer.
“The show will also give those who feel less confident with the technology or who simply don’t understand it the chance to find out more without the pressure of a hard sales environment.
“Our industry should be extremely proud of the technology it has and the show is the perfect opportunity to show it off, but it’s clear that consumers need greater understanding about just how technologically advanced cars are.”
Organisers are expecting more than 50,000 visitors through the doors of Farnborough International in August.
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