Building a showcase for smart technology

Riley Riley

Economy and ecology go hand in hand at the new Audi Brand Experience Centre at Munich airport. The 3580-square-metre building is a showcase for state-of-the-art, energy and building technology.

The company intends to transform all of its production facilities worldwide CO2-neutral by 2025 followed by complete CO2-neutrality company-wide by no later than 2050.

The Audi Brand Experience Centre serves as a field for experimentation and inspiration at the same time.

The entire air-conditioning system is based on the use of geothermal energy, with pipes that can be used for both heating and cooling installed in slabs between the floors of the building.

The triple solar protection glazing on the entire facade deflects sunlight, which reduces the cooling load in summer in particular, while ensuring a high level of light transmission at the same time.

The new building is the first sustainably built property at Munich airport.

The glass facades of the futuristic-looking centre consist of just under 450 square meters of transparent photovoltaic elements with more than 1650 solar cells that deliver roughly 42,000 kilowatt hours of electricity per year.

That’s equivalent to the annual power consumption of 10 four-person-households.

This electricity generated with solar power can be stored temporarily via two battery storage devices that Audi has made from second-life batteries.

The self-generated electricity is used for the building itself and for charging electric cars.

There are a total of six charging points in front of the building, including two 150 kilowatt fast charging points.

These charging terminals have been added to the 78 charging points of Audi’s electric charging park at Munich airport, making it one of the largest contiguous charging parks in all of Europe.

As a special feature, Audi installed the walk-on meteorite at the charging terminals in front of the Brand Experience Centre, which ‘landed’ on the airport grounds for the market launch of the Audi e-tron.

Here, it’s experimenting with facade material that binds carbon dioxide permanently and is being tested for use in dealerships.

As an electric filling station, the meteorite is also an important element of the “Charge and Fly” campaign.

People who own an electric car or plug-in hybrid can park their car of any brand free of charge here and have it fully charged while they are travelling by plane.

The Audi e-tron meteorite will remain available as a public charging station even after the end of the promotion period.


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