Mitsubishi is preparing to take the wraps off its new Triton at the 44th Bangkok motor show.
As a curtain raiser it will show the Triton XRT Concept, with the real thing set to follow before the end of the financial year.
It will be the first full redesign of Triton almost nine years and the sixth generation of the mid-size utility.
XRT features bold front and bonnet styling that extends to the sides of the vehicle with a bold, horizontal theme.
It is finished in a camouflage paint inspired by the energy of lava, with front and rear over fenders and mud digger tyres giving it a powerful presence.
The sides display a graphic of the 10-parallel line Ralliart brand icon that expresses Mitsubishi Motors’ passion for driving.
At the Asia Cross Country Rally 2023, Team Mitsubishi Ralliart, which receives technical support from Mitsubishi Motors, plans to compete with a prototype cross-country model of the all-new Triton (Group T1 specifications) in its quest for a second straight victory.
Hiroshi Masuoka, a two-time Dakar Rally champion, will stay on as team director, while Mitsubishi engineers will perform pre-testing and accompany the team to provide support at the rally.
Mitsubishi uses expertise gained from rallies in the development of its production vehicles, as it seeks to create vehicles with Mitsubishi-ness, which deliver safe, comfortable driving enjoyment in any weather or road conditions.
President and chief executive officer, Takao Kato, said 2023 was an important year for Mitsubishi Motors to accelerate its business in the ASEAN region, with the launch of a fully revamped Triton and an all-new compact SUV.
“The all-new Triton is going through final touch-ups in preparation for its release, as we have performed rigorous endurance tests around the world while also incorporating the know-how gained from rally activities,” he said.
“With the new vehicle launches as the centrepiece, we will continue our drive toward further growth. Please look forward to the future of Mitsubishi Motors.”
Manufactured at the Laemchabang Factory in Thailand Triton is the company’s top-selling global strategic vehicle exported to about 150 countries around the world.
After the launch in Thailand, new Triton will be released sequentially in the ASEAN region, Oceania and other global markets.
