It’s no secret that celebrity bumps up the price of a car, but by how much?
To answer that question Hagerty has compiled the Power List, to pinpoint the impact of celebrity ownership and association on the market value of a car – from movie stars to religious leaders.
The Hagerty Power List has been divided into six categories for the purpose of the exercise: Movies, Movie Stars, Musicians, Racing Drivers, Royalty, and Notable & Notorious.
Topping their respective categories are the following : Apollo astronauts, Princess Diana, Paul Newman, Bullitt, Notorious B.I.G. and Carroll Shelby.
Searching Hagerty databases for celebrity owned cars that had been offered for sale, generated a list of more than 260 vehicles, including cars owned by everyone from Adolf Hitler to Kris Jenner, and starring in movies from Herbie to Le Mans.
Hagerty experts compared the price they sold for (or estimated sale price) to the value of a standard car at that time.
When faced with a unique car such as the Popemobile or a Batmobile, Hagerty valued a non-movie equivalent of the vehicle on which it was based.
The end result was a list of famous people and films and the difference or ‘delta’ between the value of their cars and a normal one.
Hagerty’s UK price guide editor, John Mayhead, said: “Hagerty knows that the provenance of a car is all important, but the team wondered just which celebrities and movies were really influential when it comes to car values.
“In typical Hagerty style, we crunched the numbers, with some fascinating results. We’re already working on the 2023 Power List.”
Paul Newman is at the top of the list thanks to a single sale: a 2002 Chevrolet Corvette sold in 2012 for $275,000 (£175,200) against a Hagerty value of $38,000 (£24,215).
Patrick Dempsey, Don Johnson, and Daniel Craig were also represented by single sales, but Hagerty tracked 20 cars associated with Paul Walker and 22 with Steve McQueen, showing the continual power of these stars.
Carroll Shelby was always going to be a strong contender in this race, but John Surtees unexpectedly pulled out a second-place finish.
Stirling Moss owned the most cars tracked in the category with six, and last in the top 10 was legendary racer Mario Andretti, whose 1991 Lamborghini Diablo came nowhere near expectations at an RM Sotheby’s auction in 2020, selling for just $68,200.
Princess Diana is still a royal icon even a quarter of a century after her death, but it was the unexceptional nature of two of the cars tracked – a 1981 Ford Escort Ghia and a 1994 Audi 80 cabriolet – that really pushed her up the ranking.
Her Majesty the Queen is down the list, meaning the added ‘value’ of the Queen’s link isn’t quite so high as Lady Di.