One in four Brits has either owned or driven a Vauxhall Astra.
GM has sold quite a few of the cars here too over the years, but with a Holden badge on the front — or the occasional Opel badge.
Vauxhall is cashing in on this incredible popularity with a new advertising campaign that celebrates the Astra, its British roots and the vehicle’s award-winning credentials.
‘True Brit’ is an impactful new campaign for the Luton-based manufacturer which makes reference to the home of the Vauxhall Astra Sports Tourer, Ellesmere Port which has been making successive versions of the British built car for over 40 years.
The campaign embodies Vauxhall’s new ‘confidently British‘ attitude which will be exploited and defined in all communication going forward.
‘True Brit’ also supports the car manufacturer’s Brand values of:
- Ingenious – brilliant mobility
- Progressive – forward thinking and innovative
- Approachable – authentic and simple.
The multi-award winning Astra was crowned European Car of the Year in 2016.
Group Managing Director, Vauxhall Motors and Opel Ireland, Stephen Norman, said over the course of the next few weeks and months, people will witness a distinct change in how the company communicates.
“The Vauxhall Astra has been one of Britain’s best-selling and loved cars for almost four decades,” he said.
“Our campaign demonstrates our confident British attitude in an innovative and creative way. Vauxhall will become more distinctive and relevant to car buyers up and down the UK.”
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