Ford has added more than 180 photos and brochures from Australia to its online Heritage Vault.
They cover some of the brand’s most interesting and iconic models sold here between 1960 and 2002, with more to follow soon.
The vault attracted unprecedented web traffic from around the world after it opened in June, 2022 with some 5000 images accessible to the public.
Ford’s new Australia upload includes images and brochures covering Anglia to Zephyr and everything in between — including Escort, Econovan, Falcon, Meteor, Spectron, Transit and more.
Ford created the Heritage Vault for fans, journalists, and car enthusiasts, making it easy to discover the company’s rich heritage from anywhere in the world.
The searchable artifacts are downloadable for personal use, free of charge, as one of the auto industry’s most comprehensive online databases.
The site is currently seeing around 5000 downloads per day, with visitors from more than 170 countries.
To date, almost 12,000 curated Ford and Lincoln photographs and product brochures from the first century of the company’s history have been made available to the public online for the first time.
The Australian component has made it one of the top five locations in the world.
“We’re opening up in a way we’ve never done before,” Ford archive and heritage brand manager, Ted Ryan, said.
“Making our archives accessible for everyone online is a real passion project for me and the team. Looking back through Ford’s history not only helps to educate but can serve as inspiration as we accelerate our transformation as a company.”
From the hundreds of Australian images and brochures on offer, there are some absolute gems in the mix, so say goodbye to the rest of your day.
Marvel at a 1909 Ford Model T brochure espousing the virtues of Vanadium steel and committing to the production of 25,000 Tin Lizzies in a year.
One of our favourites is the 1975 Ford Escort Outback which was “built strong to take Australia in its stride,” boasting a pop-top roof “for stand-up headroom”, an awning, optional 12V fridge, sink, a couch that could be converted into a bed for two, and much more.
Read about Birdsville’s iconic knight in a shining 4×4, Peter Barnes, who waxed lyrical about his 1993 Ford Courier. “I reckon it’s near bullet-proof,” he said in the print advertisement.