Toyota has been named as the most valuable automotive brand in the world.
The company’s brand value has been calculated at more than $42 billion ($US29.15 billion), making it the leading automotive company in the BrandZ Top 100 Most Valuable Global Brands 2019 study by market researcher Kantar Millward Brown.
It is the 12th time Toyota has led the automotive rankings in the 14 years the study has been carried out.
Overall it ranked 41st in the world across the categories.
The BrandZ Top 10 Most Valuable Global Brands 2019
| Rank 2019 | Brand | Category | Brand value 2019 ($BN) | Brand value change | Rank 2018 |
| 1 | Amazon | Retail | 315.505 | 52% | 3 |
| 2 | Apple | Technology | 309.527 | 3% | 2 |
| 3 | Technology | 309.000 | 2% | 1 | |
| 4 | Microsoft | Technology | 251.244 | 25% | 4 |
| 5 | Visa | Payments | 177.918 | 22% | 7 |
| 6 | Technology | 158.968 | -2% | 6 | |
| 7 | Alibaba | Retail | 131.246 | 16% | 9 |
| 8 | Tencent | Technology | 130.862 | -27% | 5 |
| 9 | McDonald’s | Fast Food | 130.368 | 3% | 8 |
| 10 | AT&T | Telecom Providers | 108.375 | 2% | 10
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The top 10 companies are Amazon, In this year’s study, second and third places in the automotive sector were taken by luxury German marques Mercedes_Benz and BMW.
Along with Toyota, they were the only automotive companies listed in the overall top 100 brands.
Brand value is calculated using market capitalisation, profitability and shareholder enthusiasm, as well as the results of a survey of more than 3.7 million consumers in 51 countries about their attitudes towards, and relationships with, brands.
Toyota Australia Vice President Sales and Marketing Sean Hanley said the latest results reflected Toyota’s global strengths in brand, vehicles and technology.
“Toyota is represented in more than 150 countries with an enormously diverse vehicle line-up that meets the needs and wants of consumers in almost every market segment, supported by strong dealer networks,” he said.
“Toyota is also regarded as a global pioneer in advanced technologies, especially alternative powertrains such as hybrid-electric and fuel-cell electric that are designed to reduce our reliance on fossil fuels.”
World’s most valuable car brands ($US billions)
1. Toyota $29.15
2. Mercedes-Benz $23.36
3. BMW $23.33
4. Honda $11.75
5. Ford $11.21
6. Nissan $10.55
7. Tesla $9.29
8. Audi $8.56
9. Volkswagen $6.71
10. Porsche $5.82
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