Seven decades of muddy matters

Riley Riley

Land Rover is marking seven decades with a global broadcast that celebrates one of the world’s favourite 4x4s.

Starring the cars and people who make and drive them, the online program pays tribute to 70 years of adventure, humanitarian aid and hard work across classes and cultures around the world.

It’s 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show.

Learn how Land Rover began as a utility model at the end of the Second World War and grew to become the world’s favourite 4×4, with more than 7 million sold.

Expect great models from the past as well as inspirational people behind the legend and a look to the future, with a level of insight only available direct from the factory.

Jaguar Land Rover CEO, Ralf Speth, said Land Rover was born with the launch of a single vehicle.

“Today our family of SUVs is testament to the pioneering spirit of innovation that has characterised Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivalled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success,” he said.

“Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and for making more of our world. From our employees to customers and enthusiasts, this is a family that makes Land Rover special.”

The vehicle line-up including HUE: the first prototype Land Rover, the original two-door Range Rover and the seven-seat Discovery, as well as expedition-proven models from across the decades — all at Land Rover Classic Works in Coventry.

Watch the broadcast here


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