Many people find the car buying experience confronting, sales people frankly annoying and the whole thing rather too time consuming.
Maybe it is why Aussies hang on to their cars for so long, especially Subaru owners who commonly keep their cars for as long as 10 years.
It’s not surprising then that Subaru Australia has come up with an “innovative” way to move its product, in the direction of the consumer.
After a successful pilot in the Sydney metropolitan area, it has expanded its mobile test drive program, ‘Test Drive at Yours’, nationally at participating retailers.
The company says the move is in line with its commitment to providing innovative, customer-centric solutions throughout the car purchase and ownership process.
The ‘Test Drive at Yours’ program provides customers throughout Australia an opportunity to test drive a Subaru in their everyday environment, at a time and location that best suits their lifestyle.
Subaru Australia boss Colin Christie said it was impressed by the reception of the trial in Sydney, with customers enthused by the flexibility and personalised approach.
“A strong dealer network now enables us to offer this program to a large portion of Australian consumers nationally,” he said.
The Test Drive at Yours program joins other initiatives such as Build and Buy online, mobile servicing and shopping centre sales and service sites; all of which focus on overcoming obstacles customers face when looking to interact with the brand and its vehicles.
And we reckon it will entice existing Subaru owners thinking about updating their cars more often?
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