Prime time to try a Volvo

Riley Riley

In a sign of the times motorists in the UK can now book test drives through Amazon for the first time, with the help of Amazon’s delivery service Prime Now.

The ‘Prime Now test drive’ initiative, which is available for a limited time, allows customers to test drive a Volvo at a time that suits them, with the car delivered directly to their home or workplace.

The current offer applies to the stylish Volvo V40 hatchback and is available to customers who live in London, Birmingham, Manchester and Edinburgh – on select weekends in June and July.

Volvo managing director, Jon Wakefield, said the Prime Now test drive will allow customers to try the V40 on their terms and in familiar surroundings.

“We’re proud to team up with Amazon to deliver this unique initiative, the first of its kind in the UK and the latest in a range of offerings from Volvo designed to take the hassle out of running a car,” he said.

Using their mobile device or desktop, Amazon customers can simply enter their postcode on a dedicated webpage, select their location and choose an available time slot.

A fully trained operative will then bring the car straight to their door and explain all functions of the car, before they put the V40 through its paces on familiar roads.

Should the customer be interested in purchasing the car, they will be directed to their local Volvo retailer.

The innovative ’Prime Now test drive’ initiative comes just months after Volvo introduced Care by Volvo, a pioneering new hassle-free subscription service which combines the full ownership package of a car into one convenient monthly payment, with no up-front costs.

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