Porsche badge going fast and fast(er)

Porsche Turbo models have enjoyed an exalted position at the pinnacle of every model series for almost 50 years.

To emphasise their unique standing, Porsche is introducing distinct design elements to sharpen their look and distinguish them from other models in the range.

The Turbo models are, for one, being given a particularly exclusive version of the modernised Porsche crest, distinguished by the new Turbonite colour — rather than gold.

Designers have developed this elegant metallic grey tone especially for Turbo variants.

It is also being used on a number of other selected exterior and interior components, lending Turbo models an even more unmistakable appearance.

The original Porsche logo was designed by Franz Xaver Reimspiess, a senior designer at Porsche, who drew inspiration from the Coat of Arms of Stuttgart and the Coat of arms of Baden-Württemberg (Württemberg-Hohenzollern 1945–1952) to create a symbol that represented the company’s roots and its commitment to quality and dynamism.

The logo was first registered with the German Patent Office in 1952.

In the same year, the shield-shaped logo appeared for the first time on the horn button of the Porsche 356.

Unfortunately, Porsche’s founder Ferdinand Porsche did not live to see this emblem used widely on Porsche cars.

Porsche will be successively introducing this more pronounced differentiation to all model lines.

The new Panamera which will be unveiled on November 24 will be the first model to receive the new upgrades.

“In 1974, we presented the first turbocharged 911. Since then, Turbo has become a synonym for our top models and is now more or less a brand of its own,” Style Vice President Michael Mauer said.

“We now want to make the Turbo even more visible, and differentiate it more markedly from other derivatives such as the GTS.

“This is why we’ve developed a distinctive Turbo aesthetic. From now on, the Turbo versions will exhibit a consistent appearance across all model lines – one that is elegant, high-quality and very special,” he said.

The new Turbonite metallic Crest and trim is exclusively reserved for Turbo models.

It will soon feature the crest on their front, as well as on the wheels and the steering wheel.

Additionally, selected components in the interior, for example the trim strips and the belt straps, as well as a number of controls such as the mode switch and the air conditioning control panel, also come in Turbonite.

In this case, too, the exact scope depends on the model line.

In combination with a black interior, Turbonite is also being used as a contrasting colour for the stitching on the seats, the door panel trims, instrument panel and floor mats.

Espada a spaceship on wheels

Like all paints, the colour was carefully composed by Porsche Colour and Trim experts.

Gold elements create an elegant, metallic effect, with the top layer in a contrasting satin finish.

The lettering on the rear and the Daylight Opening (DLO), as well as the surrounds of the side windows, will be given a Turbonite finish on the Turbo models in future.

Depending on the model line, further details such as the inlays in the front fascia, the spokes, or the aeroblades in light alloy wheels could also feature Turbonite paintwork.

Check out the evolution of the Porsche crest/badge/logo/emblem or whatever you want to call it.