What’s Honda motorcycles doing restoring a Chevy (and talking about it?)
Well, shortly after American Honda Motor Co. (AMH) opened for business in the United States in 1959, it bought a bunch of Chevrolet pickup trucks so it could deliver motorcycles to its fledgling dealers across Southern California.
One of these trucks is depicted in a period photo circa 1961 in front of AHM’s original office at 4077 Pico Blvd. in Los Angeles.
Underscoring their importance during those early days, American Honda has restored a truck to authentically match the one in the old photo, helping celebrate the company’s 60th anniversary.
Drawing on its archives and memories of retired Honda associates for details, a 1961 Chevy half-ton pickup was found and carefully restored.
The original paint scheme was also replicated (remember the photo is in black and white) as used by company salesmen delivering motorcycles to dealers to sell on a consignment basis.
These trucks helped American Honda quickly establish a foothold in the US market, starting in Southern California.
By 1965, Honda had become the best-selling brand of motorcycles in America, with a market share of almost 72 percent.
To go with the truck, two vintage motorcycles — a Honda 50 and CB160 — like those originally carried in the trucks, were sourced.
The truck and precious cargo is now on display in the lobby of American Honda’s Torrance, California headquarters.