Holden is hoping a seven year warranty will give the brand the kiss of life.
It’s worked wonders for the Korean brand Kia, which is now one of the top 10 players in the Australian market.
Holden is hoping a little of that luck will rub off, with the news it is offering a seven-year warranty on its new Opel-based Commodore.
The new American-made Equinox gets seven years too.
It’s the the replacement for Captiva, although the two are still being sold side by side.
But there’s a catch – the offer is only on the table until the end of the month. After that, it’s back to normal – whatever that is?
Holden’s sudden burst of generosity could have something to do with the fact that year on year, its sales are down almost 20 per cent.
This in a market that is already on target for another bumper year, with sales up just over six per cent for the first two months.
The sales slump has seen Holden slip to number seven in the list of top 10 selling brands, behind arch rival Ford for the first time in a very long time.
Holden finished the year in the number four position.
“We want more and more people to come and take a look at just how good these vehicles are and experience some of the great engineering work from our talented engineers,” Holden’s Executive Director – Marketing, Mark Harland, said.
“Our new seven-year warranty on Commodore and Equinox shows just how confident we are.”
In October, Holden announced a seven-year/175,000km warranty across its entire range – back then you had until the end of the year to cash in.
It wasn’t so long ago that its warranty was the standard three years/100,000km.
All of Holden’s other models, at least those plated 2018, get a five-year warranty and five years roadside assist.
On top of this, Colorado and Trailblazer models come with three year’s free scheduled servicing, based on service intervals of nine months/15,000km.
What about the leftovers? The 2017 plated cars that are in run out?
All 2017 plate Holdens – new and demonstrator – are eligible for three years free scheduled servicing, five-year warranty and five years roadside assist.
The bottom line is that you have until March 31, 2018 to buy a car or miss out.
Here’s what you get with each model:
Seven year warranty and seven years roadside assist
All 2018 models (Spark, Barina, Astra, Trax, Captiva)
Three years free scheduled servicing, five year warranty and five years roadside assist
All 2017 models
“We‘ve got a laser-like focus on providing our customers with peace of mind when they buy a Holden, and with extended warranties across the range and world-class new products, now is a great time to buy a Holden,” Harland said.