“Come in spinner,” yells the boxer in the iconic Aussie game two-up.
The call is made when all bets have been placed and the spinner can toss the coins into the air.
There’s sometimes a lot of money riding on that single toss, just as Ford has plenty invested in its latest acquisition — Spin.
Who or what is Spin you may ask?
Spin is an electric scooter/sharing outfit in the United States, based in San Francisco with operations in 13 cities and campuses across the country.
It represents what Ford calls an alternative first and last mile mobility solution and it is hoping its newest add-on will come in a winner as it hedges its bets with the $40 million investment.
The number of mobility options available to people has risen dramatically in recent years.
In some situations, people use multiple forms of transportation during a single trip.
The fast-paced, often experimental mobility sector requires businesses to keep up with agile and adaptable customers. Ford believes the products and services it offers need to reflect these changes.
Spin adds an exciting new offering to our mobility portfolio as we try to help customers get places more easily, more quickly and less expensively, Ford says.
“Using a Spin electric scooter costs $1 to rent and 15 cents per minute. Affordability, combined with ease of use and electrified power, also means scooters can help tackle challenges such as traffic congestion, parking availability and pollution.
“This presents a significant opportunity as research shows nearly half of all trips made in the U.S. are 3 miles or less, according to The Micro-Mobility Revolution, a report by Populus.”
“They [Spin] do not launch without permission; they share usage data with cities; and they work with local officials and university campuses to design educational tools around parking and riding rules.
“This approach aligns well with our values at Ford and with our aspiration to be the world’s most trusted company.”