Pontiac’s GTO is credited with starting the muscle car revolution.
The GTO was born out of a time of cheap fuel and dreams of high horsepower.
In the leadup to 1964, America’s car companies had been engaged in a horsepower war with each other.
All of it was focused on getting Detroit’s full-sized cars down the quarter mile in the shortest possible elapsed time, in order to win bragging rights on and off the track — and importantly in showrooms.
Consider Pontiac in 1963.
They were building a performance image for the brand and went to extraordinary lengths to ensure their cars were quick.
So, they slipped a massive 421 cubic inch V8 (that’s 6.9 litres) into their 2.5 tonne Super Duty Catalina coupe and sat back while young gents delivered smokin’ 0-60s in a jaw dropping 5.4 seconds on skinny cross-ply tyres.
That’s quick, even today.
And then guys at Pontiac had an even better idea. They decided to put the big engine in an even smaller, mid-sized car.
Enter the GTO.
Many folk give Pontiac advertising executive Jim Wangers the credit for inventing the idea.
Wangers himself tells a slightly different story in one of his books.
“I came into the project only as a marketer,” he said.
“What really happened was that Pontiac chief engineer, John De Lorean, held regular ‘what if’ sessions at the GM proving grounds in Michigan.
“The birth of the GTO took place during one of these sessions,” he said.
“It was in mid-1963. A prototype of the 1964 Tempest coupe equipped with a 326 cubic inch V8 was up on a lift.