Ford comes to the rescue of text tragics

Riley Riley

If you feel something is missing from your life, Ford could have the answer.

For all you two-thumbed “text” tragics, the company has drafted a pickup truck emoji — or ‘ute’ in Aussie parlance.

With 3000 approved icons available to emoji users and billions of emoji sent daily, nearly every mode of transportation is covered apart that is from pickup trucks.

Ford decided it was time to do something about this glaring omission and is celebrating World Emoji Day with the debut of the pickup truck emoji.

“When customers started demanding a truck emoji, we knew we had to help make it happen,” Ford’s Joe Hinrichs said.

“Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”

In 2018, Ford submitted a proposal to the Unicode Consortium – the organization that reviews and approves proposals for new emoji.

Now, the pickup truck emoji has been short-listed as a candidate for inclusion in a future version of Unicode.

The concept emoji’s capable styling has been tuned to meet current trends.

Ford North America design director, Craig Metros, said the team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand customer needs,.

“People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means,” he said. “The end result is a modern icon that should give all truck fans a smiley face emoji.”

If the pickup truck emoji is approved in early 2020, the design will be customised for all mobile platforms to meet the needs of customers – from skilled tradespeople to active families and emoji lovers alike.

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