Ferrari’s popularity continues to soar

Riley Riley

Ferrari’s popularity knows no bounds, with the number of visitors to the Ferrari Museums at an all-time high.

More than half a million people have visited the museums already this year, an increase of 12 per cent.

The Museo Enzo Ferrari in Modena in particular registered an annual growth of 19 per cent in November, equivalent to 150,000 visitors.

The majority of visitors come to see the Driving with the Stars exhibition, with Ferraris driven by stars from the sport, cultural, industrial and entertainment worlds.

The Ferrari Museum in Maranello has also enjoyed significant success, with an 8 per cent increase taking the total to 350,000.

Over the course of the year, the museum has hosted the current Rosso Infinito (Infinite Red) exhibition and Under the Skin, which has been transferred to the Design Museum in London and runs to April 15, 2018.

The museums owe their appeal to the exciting attractions renewed every year, with major themed exhibitions, exhibits featuring iconic cars and original museum tours that take visitors on a journey through the history of the Prancing Horse brand.

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