Build it and they will come

Riley Riley

Subaru’s transition to becoming an online retailer continues.

You can now option and order any Subaru online with the launch of its new Build and Buy tool.

The tool debuted with the launch of the BRZ sports car back in 2102 and Subaru has been adding to the list of models ever since.

BRZ by the way sold out in three hours flat.

With the launch of all-new Forester, Subaru is now offering customers the option of building and purchasing its complete range of models online.

Customers can select a model from the range, a variant and their desired colour, transmission and any accessories; and receive a transparent driveaway price.

Embracing the Subaru “do” philosophy of putting customers first, it continues to add options for customers to interact with the brand, including shopping centre stores, pop-ups and the “Build and Buy” tool.

With nearly 15,500 builds a month so far in 2018, the tool has been widely embraced by an ever-increasing tech savvy audience.

Subaru Australia Managing Director, Colin Christie, said the latest evolution of ‘Build and Buy’ presents an exciting opportunity for Subaru and our customers.

“The ability to purchase a vehicle entirely online ensures we continue to offer access to Subaru when and where our customers want,” he said.

“Build and Buy, which continues to deliver on our Subaru ‘do’ philosophy, makes buying a Subaru fun, flexible and convenient.”

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