Bit of MUD to go with the Bolognese

Riley Riley

The Lamborghini Museum at Sant’Agata Bolognese is non longer.

It has adopted a new look and is now the Museum of Technology or MUDETEC.

The new interactive space reveals the secrets of Lamborghini and its world, with a program that takes visitors on a journey of discovery through the brand and its revolutionary masterpieces.

From iconic names such as the 350 GT, Miura, Countach and LM002, to the more recent and exclusive Asterion hybrid concept, the Centenario, and Aventador SVJ — visitors can discover the history of Automobili Lamborghini: a story of passion, engineering, design and leadership in the application of carbon fibre and Forged Composites.

This is accompanied by the story of electronics and recent innovative technologies implemented in the Huracán and Aventador, such as ALA active aerodynamics, the predictive logic of the LDVI system, and the innovative HMI user interface.

“Future Shapers since 1963” is an exhibition celebrating the relaunch of the museum in the new MUDETEC guise.

The exhibition is a virtual journey through the decades, with a focus on vehicles that revolutionised the marque at the time they were built.

Visitors explore exhibits through the support of special installations and touch screens offering access to information, photos, original sketches and videos.

The Sixties are marked by the 350 GT, the first sports car designed by Lamborghini; the Miura, the fastest car in the world when it made its debut; and the Espada, the first four-seater sports car with a powerful V12 engine and offering every comfort available at the time.

The Countach is the car of the Seventies that revolutionized the industry with its futuristic design and cutting-edge hi-tech solutions, like the longitudinal rear engine and scissor doors, still called “Lambo doors” today.

The Eighties saw the arrival of the LM002, Lamborghini’s first off-roader and the forerunner of today’s luxury SUVs.

In the Nineties it was the turn of the Diablo GT’s futuristic looks: the world’s fastest series car at the time.

The new millennium got off to a flying start with the Sesto Elemento, a masterpiece of engineering with an exceptional weight/power ratio and built entirely in carbon fibre: a material in which Automobili Lamborghini has made considerable innovation and progress through research and development.

The journey continues with the story of the most recent challenges in technology: hybridisation for the concept Asterion; the ALA system (Aerodinamica Lamborghini Attiva) for the Huracán Performante; and LDVI (Lamborghini Dinamica Veicolo Integrata) for the Aventador SVJ, the new Huracán EVO and the Urus: the first Super SUV in the world, designed at a time when it seemed impossible to combine the two apparently-distant worlds of the super sports car and the SUV.

Visitors to the museum can enjoy a virtual driving experience in the new simulator, and also take a tour of the production line that must be booked in advance.

The exhibition is open daily to October 31, 2019, from 9.30 am to 6 pm.


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