The world’s ninth Mercedes me store has opened for business in the heart of the Melbourne CBD.
As well as an interactive brand experience, Mercedes me Melbourne offers contemporary architecture, plus top-class food and coffee, courtesy of acclaimed hospitality partner ST ALi.
Located at the corner of Melbourne’s Collins and King streets, the new store follows on the heels of those in Hamburg, Tokyo (city & Haneda/airport), Osaka, Hong Kong, Munich, Moscow and Beijing.
Each has been sympathetically designed to reflect and complement their own urban environment.
“It is a great reflection on the importance of our local market to open a Mercedes me store in Australia,” says Mercedes-Benz Australia-Pacific CEO and Managing Director Horst von Sanden.
“To open such a facility amid Melbourne’s world-renowned food and drink scene is a great honour and we are sure that we can do Melbourne and Mercedes-Benz proud.”
The Benz stores have proven to be a great way of attracting younger people to the brand.
By night, Mercedes me Melbourne will transform into a brand new event space, showcasing art, food, fashion, sport, design, innovation and collaboration, and also harness existing Mercedes-Benz partnerships such as the National Gallery of Victoria, the Australian Grand Prix and Virgin Australian Melbourne Fashion Festival.
Mercedes me Melbourne is open from 7am to 5pm, Monday to Thursday, and until 6.30pm on Friday.