Hold the presses.

You can now sign up to rent a Ford when you buy a Ford.

For a minimum $750 it means buyers can rent a new Mustang for a whole week.

The offer is a world first and available to buyers of the Ford Ranger and Escape in their first two years of ownership.

Long term Ford hopes to expand the offer to include every model in its lineup, although we can’t see too many people putting their hand up for a Transit van — but you never know.

The pilot program, called 2nd Car, is designed to give consumers a taste of how vehicle ownership and mobility may evolve in the future.

If it’s a success, it may be expanded to other markets around the world.  

To be eligible, customers must be a Private or Blue Business Fleet buyer purchasing a new or demonstrator vehicle.

The Mustang is the first vehicle to be offered through 2nd Car and can be rented for up to two weeks, with the caveat that drivers must be fully licensed and over 25 years of age.

“2nd Car not only offers new Ford buyers a great car ownership experience, it also offers access to a great sharing experience,” Program Manager, Christine Wagner, said.

“We believe this program offers excellent value and flexibility – another reason to join the Ford family.”  

When purchasing a new car, eligible buyers can sign up for 2nd Car membership at participating dealerships for an enrolment fee of $500 (including GST).

When booking their Mustang, customers will pay an additional fee which varies based on the vehicle they purchased, and length of the loan.

Mustang loan periodAdditional fee to book your Mustang (including GST, paid at time of booking)
Ranger ownersEscape owners
One week$250$375
Two weeks$500$750

Program participants can book their 2nd Car via a dedicated website, just like booking a hotel room https://www.ford.com.au/ford2ndcar/login

The program offers an ‘aFordable’ way to experience other Fords, with family and friends able to drive the second vehicle for no extra cost, provided they meet the driver criteria.

“With 2nd Car, new Ford buyers can own one vehicle, but drive two,” Wagner said.

“Why not experience the thrill of the Mustang for a road trip or celebration?”

More information about Ford 2nd Car is available at https://www.ford.com.au/ford2ndcar

CHECKOUT: An electric Mustang . . . who would have thought?

CHECKOUT: Watches made from scrapped Mustangs

Anyone for seconds? asks Ford


Chris Riley has been a journalist for 40 years. He has spent half of his career as a writer, editor and production editor in newspapers, the rest of the time driving and writing about cars both in print and online. His love affair with cars began as a teenager with the purchase of an old VW Beetle, followed by another Beetle and a string of other cars on which he has wasted too much time and money. A self-confessed geek, he’s not afraid to ask the hard questions - at the risk of sounding silly.
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