Alfa Romeo is celebrating its 110th anniversary with the reopening of the must-see Alfa museum at Arese on June 24.

Festivities for the Biscione’s anniversary will take place in the museum and continue across the weekend.

It has a very special surprise in store for clubs and enthusiasts, because for the first time ever visitors will have the opportunity to see areas that unti now have been out of bounds.

Visitors will be able to go “backstage” on the two floors of the former Management Centre in Arese.

Here they will be able to see:

  • An additional 150 vehicles
  • Dozens of automotive, aeronautical and marine engines
  • Hundreds of models, trophies, artworks and accessories
  • A racing motorboat and much more

All these materials, which are normally not on display, allow the museum to organise its temporary exhibitions, and for Alfa Romeo to participate in external events and exhibitions.

Moreover, the new Giulia GTA – a limited edition that marks the 110th anniversary of the brand – will be on display.

The Alfa Romeo Museum will show itself in a partially renewed form as it reopens.

It has been been organised into three main themes:

  • Timeline, which represents its industrial continuity
  • Bellezza (Beauty), which combines style, design and lifestyle
  • Velocità (Speed), a synthesis of technology, sportiness and driving pleasure

Some sections have been revisited, with new exhibitions including the Sai Ambrosini 1001 Grifo aircraft know as “Angelo dei bimbi” (Children’s Angel) that starred in a charitable raid on the route from Milan to Buenos Aires.

Inaugurated in 1976 and entirely rebuilt and refurbished in 2015, the Alfa Romeo museum has been equipped to welcome the public with a series of safety measures aimed at safeguarding the health of guests and staff.

The Museum stretches over a surface of more than 6000 sq m and with outdoor areas that guarantee sufficient space to ensure visitors and staff can keep the necessary distances.

For this important celebration, the museum will remain open from 10am to 6pm every day until Sunday, June 28.

From the following week, the museum will be open to visitors on Saturdays and Sundays.

For more information all the full calendar of event, please visit


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Chris Riley has been a journalist for almost 40 years. He has spent half of his career as a writer, editor and production editor in newspapers, the rest of the time driving and writing about cars both in print and online. His love affair with cars began as a teenager with the purchase of an old VW Beetle, followed by another Beetle and a string of other cars on which he has wasted too much time and money. A self-confessed geek, he’s not afraid to ask the hard questions - at the risk of sounding silly.
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