NASHVILLE, Tennessee, popularly known as Music City and home of the weekly Grand Ole Opry, is about to become the guinea pig of a new subscription program by BMW.

Its Access by BMW program let’s drivers sample a selection of its products and swap between them with no extra fees

If it proves successful, BMW will expand it to other cities in the US.

One component, called Legend, costs US$2000 a month and gives subscribers access to its 4-Series coupe and cabrio, the 5-Series sedan, the X5 SUV and sporty M2 coupe.

If those are too tame, you can spend US$3700 a month for the ‘M’ program and hop between an M4 cabrio, M5, M6 cabrio, X5M, and X6M.

More than a lease, Access by BMW includes insurance, roadside assistance, and maintenance and BMW dealers will provide concierge services such as delivery and collection for service.

Cadillac and Volvo have similar deals, but sans the choice and changeover.

Book by Cadillac starts at just US$1500 a month, while Care by Volvo costs about $650 a month for its XC40 SUV.

BMW is not new to subscriptions. It launched its ReachNow car-sharing service in 2016, charging users by the minute for use of either an i3, 3-Series, or Mini Cooper.

It will also soon charge users a $80 a month for access to Apple CarPlay, a service free in most other brands.

If you can live without it, well, just enjoy the Zac Brown Band or other country stars on the car’s Bang & Olufsen high-end audio system as you cruise the streets of Nashville.

No extra fee for that.

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Buys

Bill Buys, probably Australia’s longest-serving motoring writer, has been at his craft for more than five decades. Athough motoring has always been in his DNA, he was also night crime reporter, foreign page editor and later chief reporter of the famed Rand Daily Mail. He’s twice been shot at, attacked by a rhinoceros and had several chilling experiences in aircraft. His experience includes stints in traffic law enforcement, motor racing and rallying and writing for a variety of local and international publications. He has covered countless events, ranging from world motor shows and Formula 1 Grands Prix to Targa tarmac and round-the-houses meetings. A motoring tragic, he has owned more than 90 cars. Somewhat of a nostalgic, he has a special interest in classic cars. He is the father of Targa star Robert Buys, who often adds his expertise to Bill’s reviews.
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