(Widetrack Avontur) Who can it be now?

This beauty caught our eye at this year’s Goodwood Festival of Speed.

It’s the Urban Automotive’s Widetrack Avontur which on closer inspection reveals a Land Rover Defender.

Urban says it pushes the limits of what a Defender can become a ND that’s good news for ute-starved Aussies — only kidding.

The new Avontur combines Urban’s luxury design language with genuine real-world practicality to create a vehicle that would not look out of place in Monaco, at a private marina, or on a country estate.

With over a decade’s expertise in continually redefining what is possible with the Defender platform, once again, Urban has used its OEM+ design ethos with genuine engineering innovation and premium carbon fibre craftsmanship to create the Avontur as a bold statement of intent for the next chapter of its growth.

This will feature more ambitious designs, further investment in in-house product development and engineering ability, plus an even stronger focus on creating cars that are both technically impressive and genuinely desirable.

These talents are also at the core of Urban’s second Defender project – an extensive all-new styling program with a wide range of components designed exclusively for the flagship Land Rover Defender OCTA.

The debut of two major Defender projects at the same time proves Urban’s ability to innovate across every level of vehicle development and the full breadth of its in-house expertise.

Alongside these debuts, Urban also has one of the most diverse and prestigious vehicle line-ups in its 10 years at Goodwood. Four high-end luxury models personalised with its latest Widetrack carbon fibre styling programs are perfect examples of the OEM+ quality of Urban’s designs: the Rolls-Royce Cullinan Series II, Lamborghini Urus SE, Mercedes-Benz G-Class, and the bespoke Urban x Visionnaire Range Rover Autobiography collaboration.

Urban’s Matthew Welch said Goodwood is the perfect stage for Urban to show where the brand is going next.

“The Avontur is a deeply personal project for me because it represents everything I believe Urban should stand for: pushing boundaries, creating desire, engineering with purpose, and building vehicles that make people stop, look, and think differently.

“This is not simply another interpretation of the Defender. The Avontur is a luxury lifestyle utility vehicle with genuine practicality.

“It could sit outside a hotel in Monaco, arrive at a marina, cross a country estate, or be working in a field yet feel equally relevant in every setting. That balance of luxury, capability, and individuality is what makes it so special.”

“I believe our Avontur needs to be seen in person to be fully understood and appreciated. It not only shows the ambition and talent of our design and engineering teams but also signals the direction of Urban Automotive as we continue to invest in original design, manufacturing, and products that make a difference.”

To transform the Defender into a luxury utility vehicle while maintaining its strength, refinement and driving characteristics, Urban developed an extensive engineering program.

This included creating a structural framework with an integrated rollover structure specifically for the vehicle to ensure it feels cohesive and engineered for its intended use.

Bandini built Italian masterpieces in spare time

Based on the 110 Hard Top commercial, customers will be able to commission the Avontur in Forged Carbon, Urban 2×2 Carbon Fibre or Urban 4×4 Carbon Fibre, with both gloss and matt lacquer finishes available.

Avontur features more than 36 bespoke components, including: