Toyota 86

Toyota still enjoys our trust, finds survey

Riley Riley

Toyota Australia has retained its title of Australia’s most trusted automotive company in the 20th annual Trusted Brand Survey.

The survey, conducted independently by Australian market research company Catalyst and published by Reader’s Digest Australia, polled more than 3000 Australian consumers across 70 categories of product in this year’s review.

Runners up in the car category were Mazda and BMW.

Trust is an emotion that fuels our decision whether we are conscious of it or not, says Reader’s Digest.

It is that intangible quality that signals reliability and integrity.

Whether it is a product or service, trust is what reassures us that we are making the right choice.

The survey covers everything from incontinence pads to iconic Australian brands, with the gong for latter going to Vegemite.

Participants in the survey were asked for their most trusted brands, with the results used to form the lists to be rated in each category.

This was an unprompted question to ensure the rating of top brands in each category were selected by Australians without prejudice.

Each respondent was required to complete an online questionnaire.

Catalyst Research asked each participant to rate the brands they trust for each category.

They then have to rate which is their most trusted brand of that category and then have to write in words why.

Each category contains one Winner, and two Highly Commended brands.

These brands scored higher in their respective categories than the other brands polled.

Toyota Australia’s Vice President of Sales and Marketing, Sean Hanley, said it was an honour to retain the title of Australia’s most trusted automotive company.

“Trust is not something that is granted, nor is it achieved overnight, but rather something earned over time and through many actions,” he said.

The full results of the 2019 Trusted Brands Survey can be found on the Reader’s Digest Australia’s website


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