A $100 computer chip could revolutionise car safety.
The chip allows cars to talk to each other and warn drivers of hazards that may lie ahead.
More than 1.35 million people die each year in traffic accidents, with between 20 and 50 million suffering non-fatal injuries.
To tackle the issues, connected vehicle experts at Autotalks have developed a chip that broadcasts a car’s location, direction and speed up to 10 times a second.
Other ‘connected cars’ in the vicinity receive the messages and are able to estimate the risk posed by the approaching vehicle.
If there is a hazard ahead, such as a motorcyclist not slowing down for an intersection — a warning will be displayed on the car’s infotainment screen.
Eventually, however, instead of just providing drivers with a warning, fully autonomous cars will be able to take direct action to prevent a crash.
The technology is known as ‘vehicle to everything’ (V2X) and allows cars to talk to other vehicles along with infrastructure such as traffic lights and, eventually, mobile phones (to help prevent pedestrians from being hurt).
The V2X system, which costs as little as $100 to install in a new car, has been targeted by Hyundai, whose Tel Aviv-based CRADLE team has invested in the company.
It follows research by Hyundai that reveals 15 per cent of British motorists have had a near-miss in the past month after becoming distracted at the wheel.
The survey of 2000 motorists also found over the past month, 25 per cent of drivers have had a near-miss with a pedestrian who walked on to the road without paying attention.
More than one in eight (13 per cent) said they have nearly been involved in a crash with a motorcyclist over the past month.
And 22 per cent of those surveyed admitted they have had a car crash that could have been prevented if they were paying more attention.
Autotalks Yaniv Sulkes said the thing most likely to kill you is a car and, if you’re a motorcyclist — the chances are even higher.
“People don’t like the statistics but every day around 3700 people lose their lives in crashes,” he said.
“This is an epidemic and we need to think of ways to address it.
“Ultimately we all want to get from point A to point B safely and if you get an alert ahead of a potential hazard, you can avoid the accident. This is the underlying principle of what we do.
“Our eyes are brilliant, they are as good as any camera, but we might take our eyes off the road or lose concentration and this is where chipsets can help.