Three new macho models will join the Hilux range in coming months.
The dramatically styled new 4×4 variants – the HiLux Rogue, Rugged and Rugged X – will sit a the top of the range.
Topping the line-up the Rugged X is ready for adventure with a high-tensile alloy bash plate and a winch-compatible hoopless steel bull bar – both of which are compatible with the vehicle’s airbags and other safety systems.
Rugged X goes beyond the top-of-the-range SR5 with a new black grille with a bold interlocking honeycomb design and gloss-black surround.
It is also equipped with a snorkel, LED driving lights, high-strength front and rear recovery points, rock rails, a load-carrying sports bar and other heavy-duty components.
Rogue, which will also sit above SR5, offers a premium vehicle that features a bold, aggressive image and wider appearance created by its hexagonal upper grille, fresh front bumper and heavily revised fog lamps.
Rugged provides off-roading enthusiasts with a vehicle that is ready for action, with a functional yet aggressive front-end design, including a premium steel bull bar.
Hilux continues to come under increasing pressure from the good looking Ford Ranger and the new additions will help rebuff the challenge.
Toyota’s Sean Hanley said buyers increasingly demand additional features and when it comes to the Hilux they spend more on accessories than any other vehicle in the range.
“These new vehicles will enable them to make a statement with advanced toughness, added capability, practical comfort, first-class safety and the in-built strength that makes Hilux the indisputable number one,” he said.