This has to be the craziest idea we’ve ever come across, or perhaps the coolest depending on your perspective.
A bunch of blokes have decided to turn the remains of scrapped Ford Mustangs into high-end, hand-made watches.
You heard right.
The idea is the brainchild of Christian Mygh and Jonathan Kamstrup, who together scour salvage yards around the world for suitable cars.
Each of the cars can be transformed into hundreds of unique timepieces – priced from $1495.
For the true Mustang enthusiast, REC Watches, based in Denmark, will even create an entirely new watch from parts donated by customers including World Champion Drifter and professional fun-haver Vaughn Gittin Jr..
He wears a watch that includes carbon fibre bodywork from his 700‑horsepower World Drift Series Ford Mustang RTR.
“Most people would just see a pile of metal, a ghost of a Mustang. We see something completely different – the soul of a car and a story that needs to be told,” Christian Mygh said.
“I’m not cutting up Mustangs. I’m bringing Mustangs that are beyond repair back to life as a watch.”
To ensure these stories continue to be told, REC Watches painstakingly traces the history of each vehicle.
It talks to previous owners, collects stories and images from the car’s past lives and incorporates them into a bespoke video.
Each finished design incorporates the vehicle identification number, year of production and classic Mustang design cues.
A power dial designed to look like a fuel gauge shows remaining battery life, and the hands, date, and dial numbers are all influenced by the iconic car’s dashboard.
On one trip to Sweden, the team struck gold with a rare 1966 Raven Black model that has become the basis for their limited edition P51-04 collection of 250 watches
Named after a World War II fighter plane and launched in 1964, Mustang’s radical styling and aggressive performance made it an instant classic.
Its superstar status was cemented with a starring role in the 1968 action movie Bullitt with Steve McQueen – but you all know that story . . .
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