April is behind us, but this little gem has the ring of truth.
To wit Polestar and the SDG Impact Lab at Oxford University have joined forces to see if the thrill of driving can be quantified.
Long story short, the aim is obviously how to make electric vehicles more exciting to drive.
To give this some perspective, researchers say that as electric cars become commonplace, the traditional performance benchmarks become less relevant.
The project will investigate how driving pleasure can be understood through measurable signals in the brain and body, with a long-term goal to establish a measurable framework that can be used in future car development, supporting the green energy and mobility transition.
The study, which runs until the end of July, will include vehicle testing at the Gotland Ring test track in June, using Polestar vehicles of course.
Polestar and the SDG Impact Lab are exploring a more meaningful definition of modern performance, one that reflects the emotional and experiential qualities of driving.
The pilot study addresses a complex research question that brings together expertise from Engineering science and Experimental psychology.
Six senior Innovation Fellows pursuing Doctor of Philosophy degrees at the University of Oxford have been recruited to conduct this research and working together as one multidisciplinary team, supported by the Oxford University senior academics combining academic rigour with Polestar’s automotive expertise.
“This project demonstrates how academic research can create real-world impact beyond the university,” says Prof Alexander Betts, Pro-Vice Chancellor and Co-Founder of the Oxford University SDG Impact Lab.
“Working with Polestar allows us to translate scientific insight into knowledge that can help shape future innovation.”
The study will examine physiological, cognitive, and behavioural responses while participants drive a high-performance Polestar.
By analysing brain activity alongside biometric and behavioural data, the research aims to determine whether the sensations associated with driving excitement can be observed, analysed, and quantified.
Together, the partners are challenging long-held assumptions that driving excitement depends on engine sound and instead are investigating how electrification may enable new approaches to performance development.
The study also aims to identify ways to shape the global narrative around consumer behaviour and the perception of EV performance to support the green transition.
The research is a demonstration of the strong commitment of both parties towards sustainability and positive change.
Polestar has been committed from its inception to deliver a more holistic view of performance, working with the very best partners to deliver a driving experience that goes beyond straight-line numbers and has recently launched its most performance-focused product yet – the Polestar 5.
This four-door Grand Tourer is built on the brand’s Polestar Performance Architecture platform, using bonded aluminium to reduce weight and provide precise responses on the move.
Sophisticated traction control, suspension systems, brake setups and bespoke tyres support the feel behind the wheel.
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