First batch of Supras gone in 420 seconds

Riley Riley

Toyota’s first batch of new Supras has gone, sold out in the space of 7 minutes.

Offered for sale using an online process for the first time, the first 100 cars were snapped up within seven minutes of the order books opening at midday Wednesday AEST.

Toyota later revealed it had been able to secure another 50 examples of the car, which also went very quickly — all gone in just over 20 minutes.

Reservations for the first 150 cars, priced from $85,000, were made through 63 dealers, spread around all states and territories, including a strong representation from rural dealerships.

Overall demand was skewed towards the high-grade GTS which accounted for more than 80 per cent of orders (costing $95K).

The most popular colours ordered were Nurburg Matte Grey, Goodwood Grey, Monza Red and Fuji White — with the first year’s allocation of the highly limited Nurburg Matte Grey now completely sold out.

The very first reservation was received from Melbourne for a GT grade in Monza Red.

Toyota Australia Vice President Sales and Marketing, Sean Hanley, said Toyota was pleased with the response.

“We know through our own research that there was a high demand and excitement for GR Supra in the market.

“We did not expect that selling online would be an issue for us but were just amazed at how quickly the first one hundred reservations were made”.

“We will work hard with our Supra concierge to make the experience for these customers something special, befitting this iconic sportscar”, he said.

Successful customers can expect to receive a phone call from Toyota’s dedicated Supra concierge in the next couple of weeks to confirm their order and preferences, which will include a further $4000 deposit.

The next reservation window will be opening on July 17 at midday AEST, with the number of reservations to be confirmed.

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