Bugatti has partnered with Factor Bikes to create a high-performance bicycle.
Founded in Norfolk, UK by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor Bikes is building the fastest UCI-legal racing bikes in the world.
Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.
Designed without compromise, the Bugatti Factor ONE melds the DNA of the legendary hyper sports cars brand with the most innovative bicycle engineering to create a bike that exemplifies absolute speed, precision, and exclusivity.
Every element of the bike has been meticulously engineered to deliver uncompromising aerodynamic efficiency, stiffness, and ride quality, drawing directly from Bugatti’s legacy of engineering excellence and Factor’s proven expertise in elite-level bicycle design.
Limited to just 250 individually numbered units worldwide, the Bugatti Factor ONE reflects the same exclusivity and attention to detail that defines every Bugatti automobile.
Factor Bikes Founder Rob Gitelis said the Bugatti Factor ONE is not simply a bicycle.
“It is a statement,” he said.
“This project challenged us to rethink every assumption and push engineering boundaries in the same way Bugatti has done in the automotive world for over a century.”
Advanced carbon construction, sharp aerodynamic profiling, and a fully integrated design language result in a machine that is as visually striking as it is technically sophisticated.
The bike features a distinctive two-tone split graphic, a design signature synonymous with Bugatti.
This bold visual division accentuates the bike’s sculpted surfaces and aerodynamic forms mirrors the Bugatti’s hyper sports cars.
Honoring Bugatti’s rich legacy and the brand’s successful racing history, the bike is adorned with the famous Bugatti Blue.
Prominent white ‘BUGATTI’ script along the frame ensuring the bike’s identity remains unmistakable at speed.
Prominently positioned at the front of the bike is the ‘Dancing Elephant’, one of Bugatti’s most iconic and historic symbols created by artist Rembrandt Bugatti, brother of the brand’s founder, Ettore.
Reinterpreted for the Bugatti Factor ONE, the emblem serves as a subtle tribute to the marque’s artistic heritage, uniting engineering precision with timeless design.
The front fork has been meticulously designed to reduce drag through refined shaping and enhanced airflow management around the leading edge of the bike.
This design not only enhances high-speed efficiency but also improves front-end stability, ensuring precise handling under race conditions.
Several bespoke components such as the Selle Italia saddle, CARBON-TI rotors and chainrings, and Continental tyres have been customised exclusively for the Bugatti Factor ONE, each made to complement the frame’s ultra-performance philosophy.
At the heart of the specification list are the Black Inc Bugatti Hyper 62 Wheels, conceived as the cycling equivalent of a hypercar wheelset.
Incredibly light at 1298 grams for the pair, the 62mm rim profile has been optimised for sustained high-speed efficiency, balancing drag reduction with exceptional crosswind stability.
The advanced carbon layup has been tuned to maximise torsional stiffness and power transfer under load, while maintaining controlled compliance for refined ride quality.
Groundbreaking technological advancements like the co-moulded boomerang spokes, precision-engineered hub internals, and enhanced hub/flange bonding allow for an ultra-bright ride quality that feels lively and direct, with unparalleled efficiency.
The result is a bicycle designed for cyclists who demand the extraordinary, both from themselves and their equipment.
CHECKOUT: Bugatti turns to watchmakers for a bit of dash
CHECKOUT: Mullin Bugatti bags record price