Master brake maker Brembo has unveiled a revolutionary new intelligent braking system.

Called Sensify the system integrates artificial intelligence with the company’s world-renowned brake components.

It combines the current portfolio of calipers, discs and friction materials with digital technology and artificial intelligence to create a flexible and revolutionary platform that includes software, predictive algorithms and data management — to control the brake system digitally.

With Sensify the braking system is no longer simply a sum of its parts, but an entire ecosystem where artificial intelligence and software play an active role, says Brembo.

Data collection is leveraged to improve the driver experience and allows the system to be constantly updated.

“By introducing Sensify, Brembo is pushing the boundaries of what is possible with a braking system, opening up entirely new opportunities to drivers to improve their experience on the road and customise brake response to their driving style,” Brembo’s Daniele Schillaci said.

“Sensify gives drivers the peace of mind they are looking for. Sensify fully embraces our vision – Turning Energy into Inspiration – and it’s another significant step forward in providing cutting-edge, innovative, intelligent and sustainable solutions to the automotive industry.”

The name Sensify is a combination of twp words: ‘sense’ and ‘simplify.’

It is intuitive, responsive and smooth; it delivers the driver the expected performance when needed, combined with exceptional control.

It combines the design of the best braking components with the integration of a digital brain and sensors that control each wheel independently.

The result is more precise car handling, increased performance and confidence — a unique driving experience.

Sensify is also a more sustainable braking solution.

Thanks to optimised braking action on each wheel combined with the absence of drag between pads and discs, emissions are minimised.

It also opens up opportunities in car design, offering great flexibility for car makers and simplifying integration in any electric and internal combustion engine platform – from super sport to city car and, potentially, to the latest commercial vehicles.

Sensify is expected to be on the market from beginning 2024.


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Chris Riley has been a journalist for 40 years. He has spent half of his career as a writer, editor and production editor in newspapers, the rest of the time driving and writing about cars both in print and online. His love affair with cars began as a teenager with the purchase of an old VW Beetle, followed by another Beetle and a string of other cars on which he has wasted too much time and money. A self-confessed geek, he’s not afraid to ask the hard questions - at the risk of sounding silly.
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