Big, bad RAM has a ‘tail’ to tell

Riley Riley

If you can’t beat ’em, join ’em.

At least that’s what the marketing people at RAM Trucks Australia must be thinking, with the big unmistakable letters “RAM” emblazoned across the front and back of its new 1500 Laramie model.

Toyota utes have proudly worn the company name for years and the new Ford Ranger is no shrinking violet when it comes to brand identity either.

The 2019 RAM 1500 Laramie sports a new grille and 30 cm high raised chrome badging on the tailgate.

The new high viz RAM badging for the 1500 Laramie is the most obvious change to the RAM 1500 model since its launch last year.

The RAM 1500 Express has also gained a new reversing camera and Trailer Brake Control.

“Since its launch last year the RAM 1500 has proven to be the outstanding success for RAM in Australia that we expected, a point proven in February by the Australian production line achieving more than 200 vehicles re-manufactured in a month for the first time,” General Manager of RAM Trucks Australia, Alex Stewart, said.

“More of a surprise has been the number of people wanting the luxurious top of the range specification of the 1500 Laramie matched to aftermarket performance features such as the sport bonnet and the sports exhaust.

“In response to this demand we have moved from the tradition RAM ‘crosshair’ grille to the chrome grille with the word RAM emblazoned across its front.

“Given the performance of the Hemi V8, many people’s first sight of a RAM 1500 will be as it goes past them so, once again, there is no mistaking the RAM 1500, it now has RAM adorning the tailgate in 30 cm high raised chrome lettering.”

The RAM 2500 Laramie also has the new chrome grille with the word RAM emblazoned across its front RAM as well as embellishing its tailgate in 30 cm high lettering.

Prices for the RAM 1500 start from $79,990 for the 5.7-litre V8 1500 Express.

Laramie is priced from $99,950.

RAM Trucks Australia remanufactures the trucks in Melbourne, converting them from left to right hand drive.

It has sold 264 utes so far this year, 90 of them the 1500 Laramie.


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