Back to the future for Hyundai Pony

Riley Riley

Hyundai’s Heritage Series Pony concept draws inspiration from the company’s first mass produced car in the 1970s.

Featured at the recently opened Hyundai Motorstudio Busan in South Korea, as part of its Reflections in Motion exhibition, the Heritage Series Pony combines distinctive legacy design features with modern touches that offer a glimpse of the future.

Legendary automobile designer Giorgetto Giugiaro conceived the first Pony, produced from 1975 to 1982.

It was South Korea’s first mass-produced vehicle and also the first to be exported.

More than 45 years later, the timeless value of the original Pony is visible in the new Heritage Series Pony, shown as part of the Heritage Series – Pony section of the Reflections in Motion exhibition.


Its exterior is marked by a matte, shimmering surface of silver throughout front to rear part of the vehicle, hatchback silhouette.

Notable features include camera-based, fender-mounted exterior mirrors to the fore of the windshield, pixelated round headlights and U-shaped tail lights made of LED lights.

The pixelated round headlights and U-shaped taillights embody the company’s ‘Pixel Road Trip’ design approach that incorporates pixels and eight-bit graphics also utilized in the IONIQ 5 and 45 concept car.

The outside boasts a string of chic and modern accoutrements, including doors made of premium materials that exude a classic feel, a modern lighting system, a speed-gauging instrument panel made of lighted vacuum tubes as well as other stylishly retrofitted design elements. 

It also contains future-oriented elements, not only retro style.

The digital touch transmission, cradle space for mobile phone and voice-activated steering wheel conveys a modern sensibility that will catch people by surprise.

In the trunk space, a last-mile mobility device, comprising a stainless steel case, is installed, representing Hyundai Motor’s human-centered design commitment.


CHECKOUT: EV draws inspiration from 70’s Pony concept

CHECKOUT: EV draws inspiration from 70’s Pony concept

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