Baby Kia targets millennials

Riley Riley

Kia has revealed the first images of a new baby SUV that will sit below the Sportage and Sorento.

With a modern and urbane design, inspired by the 2019 Kia SP Signature Concept, the new addition will stand apart from rivals by matching the unique preferences and needs of the millennial generation.

It will feature sophisticated exterior design details, such as its long hood, a strong, sophisticated character line on the front bumper, and sharp lines pressed into the bodywork.

Its strong shoulder line, matched with a glasshouse that tapers towards the rear of the car, as well as rear bumper with a metallic muffler effect, lends the compact SUV an air of understated sportiness.

Kia says the new compact SUV brings a sense of luxury to its exterior design with LED headlights that extend over the radiator grille.

The lights feature a three-dimensional graphic and a highly technical diamond pattern at their trailing edges.

The design is echoed in the rear LEDs.

Head of Kia Styling at Kia Motors Corporation, Byung Chul Juh, said the company had created a car that stands out everywhere, from the city to the countryside.

“Its robust yet sporty design will be matched by a wide range of features and technologies that are universally suited to younger buyers in markets around the world. Our new small SUV is a proposition that no other car in its class will match,” he said.

The new addition will go on-sale in Korea in the second half of 2019, with sales to follow soon in other regions.

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