Hyundai has unveiled a new digital showroom on Amazon.com.

The site offers car buyers the ability to compare pricing and reviews, book test drives, check dealer inventories and other Shopper Assurance conveniences directly through Amazon Vehicles.

The new digital showroom can be found at Amazon.com/Hyundai.

“The car industry is changing, and customer demands and expectations around a frictionless, efficient and transparent experience are key drivers,” CMO, Hyundai Motor America, Dean Evans, said.

“Hyundai Shopper Assurance was just the first step in modernising the way people shop for and buy cars. We are excited to continue improving the automotive retail experience by offering tools and access that make shopping for a car even easier.”

“This collaboration with Amazon provides customers with the ability to learn about Hyundai vehicles in a way that matches their expectations for nearly every other type of purchase,” said Tim Maxwell, senior group manager, digital marketing, Hyundai Motor America. “Hyundai and its dealers are modernizing the car buying process, so it made sense for us to be the first car company with its own digital showroom.”

“We’re thrilled to continue collaborating with Hyundai on new programs that work back from customers to provide the ease of discovery and research they’ve come to expect with Amazon – in this case, enabling them to easily explore Hyundai’s full vehicle line, read reviews from other Hyundai owners, schedule a test drive and more, all within one destination,” said Jeremi Gorman, Director, Global Field Sales for Amazon Media Group.

Hyundai first collaborated with Amazon in 2016 with “Prime Now, Drive Now,” its first-to-market on-demand vehicle test drive program that  allowed prospective buyers to book test drives through Amazon Prime Now.

In addition, Hyundai was the first mainstream automaker to connect cars with homes using Amazon Echo and the Blue Link skill for Amazon Alexa.

CHECKOUT: Hi Siri. Sorry, I mean Hyundai . . .

CHECKOUT: Hyundai named Women’s World Car of the Year

Headshot Riley 96x96 - Hyundai activates online  Amazon showroom

Riley

Chris Riley has been a journalist for almost 40 years. He has spent half of his career as a writer, editor and production editor in newspapers, the rest of the time driving and writing about cars both in print and online. His love affair with cars began as a teenager with the purchase of an old VW Beetle, followed by another Beetle and a string of other cars on which he has wasted too much time and money. A self-confessed geek, he’s not afraid to ask the hard questions - at the risk of sounding silly.
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